After I had thought about the questions I would like to ask and their purpose I picked out the most important questions and designed an online survey that I shared with a large group of people between the ages of 11 and 19. This way I could get a large number of opinions and see which was the most popular and why. This would make it easier for me to tailor the music magazine I will be designing so that it stands out to the target audience and that it interests them.
Below is a copy of what the survey I designed looked like and the questions I chose to ask.
Wednesday, 18 December 2013
Thursday, 12 December 2013
Surveys and Questionnaires
In my previous post I mentioned that it would be a good idea to ask a few people their opinions and general questions about the magazines they purchased if any and what attracted them to that particular genre/specific magazine.
Following this up I drafted some questions I would like to ask with some multi-choice answers.
How old are you?
- 11-13 - 14-16 - 17-19
Are you Male or Female?
What type of music do you generally listen to?
- Rock - Pop - Indie - Rap - Other(please specify)
Do you tend to purchase music magazines?
- Yes -No
How often do you buy them?
- Daily - Weekly - Monthly - Every so often - Never
What was the last music magazine you bought?
- (Name)
Do you read a magazine based on the genre of music it features?
- Yes - No
What would make you want to buy a magazine?
- Bands/Artists featured - Freebies - Information - Concerts - FAQ's - Interviews - Other(please state)
What would put you off buying a magazine?
- Uninteresting - Costly - Doesn't look appealing - Lack of content - Other(please state)
How much would you be willing to pay for a magazine?
Would competitions make you want to buy the magazine?
Is information on concerts of interest to you?
If the magazine could include one thing to make you buy it, what would it be?
Do freebies in a magazine interest you?
Would you expect a poster in a magazine?
Do you like to read the interviews in a magazine?
If yes, what interests you the most about the interviews?
If no, what would make you want to read the interviews in a magazine?
Are the bands and artists included in a magazine a big influence on whether or not you would want to read it?
Ideally I would like to read through this set of questions and pick out the most relevant and add them to an online survey. This way I would only get the information I require to be able to design my magazine to appeal to the target audience and to make them want to read what's inside.
Following this up I drafted some questions I would like to ask with some multi-choice answers.
How old are you?
- 11-13 - 14-16 - 17-19
Are you Male or Female?
What type of music do you generally listen to?
- Rock - Pop - Indie - Rap - Other(please specify)
Do you tend to purchase music magazines?
- Yes -No
How often do you buy them?
- Daily - Weekly - Monthly - Every so often - Never
What was the last music magazine you bought?
- (Name)
Do you read a magazine based on the genre of music it features?
- Yes - No
What would make you want to buy a magazine?
- Bands/Artists featured - Freebies - Information - Concerts - FAQ's - Interviews - Other(please state)
What would put you off buying a magazine?
- Uninteresting - Costly - Doesn't look appealing - Lack of content - Other(please state)
How much would you be willing to pay for a magazine?
Would competitions make you want to buy the magazine?
Is information on concerts of interest to you?
If the magazine could include one thing to make you buy it, what would it be?
Do freebies in a magazine interest you?
Would you expect a poster in a magazine?
Do you like to read the interviews in a magazine?
If yes, what interests you the most about the interviews?
If no, what would make you want to read the interviews in a magazine?
Are the bands and artists included in a magazine a big influence on whether or not you would want to read it?
Ideally I would like to read through this set of questions and pick out the most relevant and add them to an online survey. This way I would only get the information I require to be able to design my magazine to appeal to the target audience and to make them want to read what's inside.
Tuesday, 10 December 2013
Existing Product Analysis Outcome
I looked into and researched three different magazine covers of different genres of music.
I did this as I thought it would give me a good insight as to what I will want my magazine cover to look like.
I researched three so i could get a good idea of what a good one looked like and what I thought was good about the magazine covers and what i liked about them.
I aimed to do a general analysis of the magazines and try to look at them from a reader's point of view so i could see what was effective and how it was effective, i.e. different colours, use of fonts and the range of images used on the front of the magazine and what my opinion on them was.
From the opinions I had on the magazines and the conclusions I wrote on the magazines gave me an idea of what I had looked at on each magazine.
In my own opinion the more colours used on the front of a magazine the more it called out to a younger/teenage audience because of the bubbliness of the look of the magazine, however I didn't like if they were quite unorganised because i thought this detracted from the professional look of the magazine.
I also like the idea of having more than one image on the front of a magazine however i would prefer to have a border on the image so as to make is stand out from the background and to make is seperate from the other images used. If I were to use a lot of scattered images on the magazine cover it is possible that the magazine would be aimed at a younger audience due to the unorganised look of the magazine.
However, I also like the idea of having just one inset image on the front of the magazine, this contradicts the last point that I made but if I were to use just one image on the front of the magazine it would have a more refined and organised look about the magazine rather than the scattered, messy look if there were many pictures positioned all over the cover of the magazine.
Because I cannot decide on whether I would prefer to have one image inset on the magazine cover or to have a few smaller images on the cover I believe it would be a good idea if I were to ask other teenagers their opinion and why they think it, this way I will have more than just my opinion and it will give me a good idea on why they prefer it.
Another aspect of the magazines that I liked was the use of font. Each magazine used a different font from the masthead to the other pieces of text.
I think this is important as it sets apart the title of the magazine and the other text. I think if all the writing was in the same font and size it would take away the effect that the title has on the magazine, the name of the magazine is important as with the name of the magazine is the standard of every edition of magazine and the reputation the magazine label has.
On one of the magazines I analysed, there were a lot of different colours and fonts on the front of the magazine, I thought this would particularly attract a younger audience, I also believed that this could have something to do with the magazine being a chart music magazine, where stereotypically, only people of a younger age tend buy and read this particular magazine, whereas on the Rock magazine cover there appeared to be a set theme to the colours used, this could perhaps be because the magazine would only stereotypically be aimed at older teenagers/young adults.
Conclusively, I would like to be able to run a survey and compare two magazines, perhaps of the same genre, to see which one people preferred and were more attracted to, why they were attracted to it, asking their opinion on having one large image inset into the magazine cover or having a lot of smaller images scattered on the cover and whether they would have a preference to having lots of loud colours or having a particular colour scheme which runs through the magazine.
I did this as I thought it would give me a good insight as to what I will want my magazine cover to look like.
I researched three so i could get a good idea of what a good one looked like and what I thought was good about the magazine covers and what i liked about them.
I aimed to do a general analysis of the magazines and try to look at them from a reader's point of view so i could see what was effective and how it was effective, i.e. different colours, use of fonts and the range of images used on the front of the magazine and what my opinion on them was.
From the opinions I had on the magazines and the conclusions I wrote on the magazines gave me an idea of what I had looked at on each magazine.
In my own opinion the more colours used on the front of a magazine the more it called out to a younger/teenage audience because of the bubbliness of the look of the magazine, however I didn't like if they were quite unorganised because i thought this detracted from the professional look of the magazine.
I also like the idea of having more than one image on the front of a magazine however i would prefer to have a border on the image so as to make is stand out from the background and to make is seperate from the other images used. If I were to use a lot of scattered images on the magazine cover it is possible that the magazine would be aimed at a younger audience due to the unorganised look of the magazine.
However, I also like the idea of having just one inset image on the front of the magazine, this contradicts the last point that I made but if I were to use just one image on the front of the magazine it would have a more refined and organised look about the magazine rather than the scattered, messy look if there were many pictures positioned all over the cover of the magazine.
Because I cannot decide on whether I would prefer to have one image inset on the magazine cover or to have a few smaller images on the cover I believe it would be a good idea if I were to ask other teenagers their opinion and why they think it, this way I will have more than just my opinion and it will give me a good idea on why they prefer it.
Another aspect of the magazines that I liked was the use of font. Each magazine used a different font from the masthead to the other pieces of text.
I think this is important as it sets apart the title of the magazine and the other text. I think if all the writing was in the same font and size it would take away the effect that the title has on the magazine, the name of the magazine is important as with the name of the magazine is the standard of every edition of magazine and the reputation the magazine label has.
On one of the magazines I analysed, there were a lot of different colours and fonts on the front of the magazine, I thought this would particularly attract a younger audience, I also believed that this could have something to do with the magazine being a chart music magazine, where stereotypically, only people of a younger age tend buy and read this particular magazine, whereas on the Rock magazine cover there appeared to be a set theme to the colours used, this could perhaps be because the magazine would only stereotypically be aimed at older teenagers/young adults.
Conclusively, I would like to be able to run a survey and compare two magazines, perhaps of the same genre, to see which one people preferred and were more attracted to, why they were attracted to it, asking their opinion on having one large image inset into the magazine cover or having a lot of smaller images scattered on the cover and whether they would have a preference to having lots of loud colours or having a particular colour scheme which runs through the magazine.
Saturday, 7 December 2013
Thursday, 5 December 2013
Tuesday, 3 December 2013
Planning for Analysing Existing Products
As part of my research and planning I am going to look into existing
products and look at both the visual content and textual content to see what it
is they write about to attract the audience.
I will look at three existing magazines of three different
genres to have a look at the range between the magazines and how different the
content is in them.
I will analysing both the presentation and the content of
the magazines and how they appeal and what could make them better and what is good
and appealing about them.
After I have analysed them I may take them around to a few
people and ask them which magazine they are most attracted to and wh6y they are
attracted to the magazine and why it is better than the others available.
Thursday, 28 November 2013
Audience Research
The presentation below gives an idea on what i believe i should look into to make the music magazine appropriate to the target market i may choose.
It covers what i may need to look into, how i may want to get my research and why i need to do the research.
It covers what i may need to look into, how i may want to get my research and why i need to do the research.
Wednesday, 27 November 2013
Audience Expectations
Audience Expectations.
The expectations of the audience are the things that would make thr target market want to buy the product.
Having the right things included in a magazine is important so the magazine attracts the attention of the audience it is aimed at want them to buy the magazine.
In this instance the expectations of the audience would be:
- Information
The audience would want to know information about the magazine and the contets of it, in this case the audience would want background information on the bands or solo artists featured.
- Pictures
The audience would expect there to be a fair amount of images in a magazine, they could be required for the magazine to appeal.
The magazine should feature pictures of various bands/musicians on the cover, contents page and on a few pages in the magazine, specifically on the front of the magazine as this is the page the audience would see first, when the audience first see the magazine they would judge it by how the front looks, if the front of the magazine looks attractive and draws them in they are likely to pick the magazine up and want to read more.
The expectations of the audience are the things that would make thr target market want to buy the product.
Having the right things included in a magazine is important so the magazine attracts the attention of the audience it is aimed at want them to buy the magazine.
In this instance the expectations of the audience would be:
- Information
The audience would want to know information about the magazine and the contets of it, in this case the audience would want background information on the bands or solo artists featured.
- Pictures
The audience would expect there to be a fair amount of images in a magazine, they could be required for the magazine to appeal.
The magazine should feature pictures of various bands/musicians on the cover, contents page and on a few pages in the magazine, specifically on the front of the magazine as this is the page the audience would see first, when the audience first see the magazine they would judge it by how the front looks, if the front of the magazine looks attractive and draws them in they are likely to pick the magazine up and want to read more.
Thursday, 14 November 2013
Research and Planning
there are a few topics that are vital i look at as they will make the decision as to what the final magazine i will make will consist of and include to make it suitable for the target audience and want to attract them to read the magazine.
Friday, 25 October 2013
Friday, 18 October 2013
Blog introduction
In future posts I will be going through the things i'm researching in order for the music magazine I will be producing to appeal to its target audience.
I will be looking at the target audience, their expectations from a music magazine and the things that make other magazines successful.
All in all I will be analysing existing magazines on the market and looking at what makes them unique, stand out and how they sell themselves.
The posts will include the build up to the music magazine i will be producing.
The research in to what makes magazines stand out and appeal, planning on what the magazine will include and whether the intended audience would be interested in the features.
There will also be posts where i will analyse music magazines that are already on the market and drafts of what my magazine will look like.
I will be looking at the target audience, their expectations from a music magazine and the things that make other magazines successful.
All in all I will be analysing existing magazines on the market and looking at what makes them unique, stand out and how they sell themselves.
The posts will include the build up to the music magazine i will be producing.
The research in to what makes magazines stand out and appeal, planning on what the magazine will include and whether the intended audience would be interested in the features.
There will also be posts where i will analyse music magazines that are already on the market and drafts of what my magazine will look like.
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